CASE STUDY GRÁFICAS VERANO:
The efficiency of not depending on business hours to sell
BRIEF DESCRIPTION OF THE SPACE
Gráficas Verano is a company dedicated to graphic arts and printing in Cangas del Narcea, Asturias. Operating for over two decades, it is one of the benchmark businesses in its sector throughout the region, offering comprehensive, custom-tailored solutions for the customer.
WHAT PROBLEM NEEDED TO BE SOLVED?
The work of a print shop (as well as many other businesses) does not end when the order is ready; the real challenge is getting that work to the clients in the most convenient and efficient way possible. Thus, by installing Community Locker’s smart lockers we aimed to:
- Eliminate dependency on business hours ✅
Our clients (individuals, companies, designers) have very busy schedules. With 24/7 lockers, they are no longer forced to adjust to business hours to pick up their orders. They decide when to drop by, whether first thing in the morning, after their workday, or during the weekend.
- Streamline delivery and relieve congestion at reception ✅
Previously, order pick-up was a constant coming and going that interrupted work. Now, orders are deposited in the assigned locker, and the client is notified instantly to pick it up without the need for staff interaction, freeing up time for more productive tasks.
- Offer a secure and professional service ✅
We wanted to leave behind the image of piled-up packages waiting to be picked up. The lockers offer a secure and privately assigned space for each order, projecting a much more professional and orderly image.
- Resolve failed deliveries ✅
Just as in online commerce, sometimes clients are not at home or in their office to receive a job. The smart lockers act as a convenient pick-up point, ensuring that delivery is completed on the first attempt, without waits or second shipments.
WHY COMMUNITY LOCKER?
After evaluating the market, we chose Community Locker for reasons such as:
- Experience and solidity ✅
We knew that Community Locker is a business line of Megablok, a company with nearly 30 years of experience in manufacturing equipment solutions. This gave us the confidence that we were dealing with a professional, high-quality product backed by significant technical support.
- Proprietary and customizable software ✅
We did not want a generic system. The fact that Community Locker offers software developed in-house guarantees that we can adapt it to our workflow. We can assign a locker to a specific order and the client automatically receives their opening code, all in a simple way.
- Improving our customers’ experience ✅
We were convinced by their focus on end-user convenience. Just as a traveler can enjoy a city unburdened thanks to their lockers, our clients can pick up their print jobs whenever it suits them best, thereby improving their experience and satisfaction with our service.
HAVE YOU OBTAINED THE EXPECTED RESULT?
Without a doubt. The results have exceeded our initial expectations and have positively transformed our daily operations. We have achieved tangible improvements in several key areas:
- Customer satisfaction ✅
Our clients are delighted with the convenience and flexibility. Phrases like “very practical,” “easy to use,” and “it made my life easier” have become common. This translates into greater loyalty.
- Operational efficiency ✅
Our team no longer wastes time managing pick-ups, answering calls to coordinate deliveries, or looking for space for an order. Now we can dedicate more time and energy to what really matters: production and sales.
- Innovative business image ✅
The simple fact of having smart and modern lockers in our facilities has improved our brand image. We project the image of a current, technological business concerned with the real needs of our clients.
- Reduction of stress and wait times ✅
The anxiety of “what time can I come pick up my order before they close?” has been completely eliminated. For us and for them, delivery has become an automatic, secure, and frictionless process.
